(UPDATE) Dawg gone: 100.1 changeover complete, new station launched

The reported musical philosophy shift at Athens' BULLDOG 100.1 is complete. Call signs for the station now identify itself as "Power 100.1," and playlists are mostly current and recent Top 40 hits, a la STAR 94 or 95.5 "The Beat" in Atlanta.

Last night, news was leaked of a possible format change, news that seemed all but confirmed as of 8:40 p.m. Wed, when the station was broadcasting wildly out of philosophy music and breaking up each song with the promotional identification "Athens new home for Obama Government Controlled Radio."
Many commenters and bloggers throughout the day seemed unsure if the promos were a joke, and wondered what prompted the changes. No joke, folks. Goodbye, Bulldog. Hello, Power.