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Wednesday, November 18, 2009

MTV buys rights to "This Is It"


MTV just scored the rights to air the Michael Jackson movie "This Is It" on any of its affiliated networks starting in 2011. "This Is It" features footage of the King of Pop rehearsing for what would have been his comeback tour.

The deal between MTV and Sony Pictures Entertainment will allow "This Is It" to be shown on all MTV, VHI and BET channels for six years.

So if you're not among the millions of people who have seen the movie in theaters, you might as well save your $10 and wait for it to be played on repeat in the coming years.  Since its release late October, "This Is It" has pulled in a huge amount of revenue — $67 million in the U.S. and $129 million abroad.

MTV and Sony Pictures Entertainment will work together to promote the DVD release, which will
occur sometime in early 2010.

-Kristen Callihan
currently listening to "Sawdust Man" by Ben Kweller

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