Do you Twitter? Eminem Does.

Social Networks have been the primary marketing tool in Eminem’s new album Relapse. In one week on Twitter, Eminem’s link to TheRelapse.com reached over 41,704 visitors. The Twitter page gives fans access to daily and weekly updates on what Eminem is up to and any other links associated with him. According to data from Native Digital, Eminem was the most talked about artist on Twitter the week before the album was released. His album may be the first to reach platinum status this year due to the artist’s clever way in contacting fans. Eminem’s manager, Paul Rosenberg, made a statement about his new marketing strategy on the recently released Relapse album:

"In the past, when we've tried to do things in a new way for Eminem, it was just more of OK, cookie-cutter types of ideas," he said in a statement. "But in this one we really pushed ourselves, because of the time we're living in, to create a different experience."

So, in other words, if you are an artist…get on Twitter, today.

-Sarah Saltzman
Currently listening to: Yelawolf “Candy and Dreams” from Arena Rap.

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